About Trademark Wagon

About Trademark Wagon Patent Attorney Office


Trademark Wagon IP Attorneys is a Japanese IP attorneys firm in Tokyo and specializes in Trademark and design.


Our services include:

  • registration and prosecution, both domestically and internationally
  • registrability search
  • trademark renewal

Our specialists use constantly improved professional knowledge and skills as well as a passion for trademark in protecting your trademarks and designs in Japan.


Trademark and design are important assets to your business, thus it is important to us, too.

To us, each and every one of the trademarks and designs that we handle is important.

It doesn't matter whether it is a trademark that is filed for the first time by a small company or a trademark that is filed by a big company who owns tens or hundreds of trademark rights all over the world.


We always keep in mind that the trademark or design that you entrust to us is a critical asset to build your brand. We ensure that we pay close attention to it.


Firm Name Trademark Wagon IP Attorneys
Established in October 2016

Hiromi Honma, Trademark Attorney

A Member of Japan Patent Attorneys Association since October 8, 2008, Registered No. 15995

Firm Address

3-21-1310 Kanda Nishikicho, Chiyoda-ku, Tokyo 101-0054 JAPAN







Main Business

-  Trademark and design searches

-  Prosecution: trademark and design applications through registrations

-  Responses to International Registration Provisional Refusal

-  Trademark renewals and design annual registration fee payments

-  Opposition, cancellation actions etc.

-  Drafting various trademark agreements, contracts, etc.

-  Assignment and transfer of trademark or design registrations

-  Name and/or address change of trademark and design applicants and registrants

-  Consultation regarding various trademark issues

-  Seizure of infringing goods at the Japan Customs

-  Consultation regarding various intellectual property rights issues

Who We Are

Hiromi Honma, Trademark Attorney and the Owner

Patent Attorney and Owner of Trademark Wagon Patent Attorney Office
Photo by Kumiko Andoh

I started Trademark Wagon with a mission to support overseas clients who plan to start or run a business in Japan, in the trademark field.


I worked at a Japanese automobile company where I was in charge of international trademarks in more than 100 regions or countries. I handled trademark prosecutions, International Registrations under the Madrid Protocol, renewals, agreements and contracts, trademark assignments, disputes and lawsuits, and so on. 


Then, I made a career shift to work as a trademark attorney at one of the major patent attorneys offices in Japan. I supported both Japanese clients and overseas clients in trademark matters.


I was a member of the Small and Medium-Sized Enterprises and Start-ups Support Committee formed under the Kanto Branch of Japan Patent Attorneys Association in the year 2018 and 2019, and a member of the Trade Facilitation Measures Committee formed under Japan Patent Attorneys Association in the year 2021.


As from the year 2022, I am a member of the Trademark Committee formed under Japan Patent Attorneys Association. 


I also serve as an advisor at the Permanent Intellectual Property Consultation Center operated by the Kanto Branch of Japan Patent Attorneys Association from April 1, 2019, until now.

I delivered a lecture in the "Intellectual Property Seminars 2018" hosted by the Kanto Branch of Japan Patent Attorneys Association in October 2018 and an online seminar hosted by G-JIC in July 2021.


At the desk...

Trademark is deep. I learn something new and interesting every day.  I love coffee especially with a lot of fresh milk. 


After leaving the desk...

I love birds and dogs. Looking at birds in the city will never make me bored. What is in our house now is my very first dog. I walk our energetic dog everyday, and am physically stronger, thanks to him.


I’m a member of Wild Bird Society of Japan, Small Birds Rescue Association and other bird rescue association in Japan.